Strong clarity
Visitors understand your message instantly. No ambiguity, no guessing — your value is crystal clear.
AI-Powered · AI Persona Agents · Fast results
Get a full AI audit
of your website.
Paste any URL. Our AI personas browse your page like real visitors would and tell you exactly why people leave and what to fix. Score your page with confidence for clarity, trust and conversion.
No credit card No code changes Free plan
7 AI Persona Agents·6 Score Dimensions·Results in under 3 minutes·Kanban Issue Board·AI-Powered Insights·Regression Detection·Trust Score Analysis·5-Second First Impression·7 AI Persona Agents·6 Score Dimensions·Results in under 3 minutes·Kanban Issue Board·AI-Powered Insights·Regression Detection·Trust Score Analysis·5-Second First Impression·
What you get
Everything analytics
can't tell you.
AI perspectives your analytics dashboard never shows you. And so easy to use!
7+ AI Persona Agents
Each persona thinks differently. The Skeptic needs proof. The Impulse Visitor decides in 5 seconds. The Comparison Shopper has three tabs open. They all evaluate your page simultaneously.
The SkepticImpulse VisitorComparison ShopperValue SeekerMobile UserFirst-Time VisitorPower User
Conversion Scoring
Beyond SEO and AEO. We score clarity, trust, and conversion intent — what makes real visitors and AI engines choose your page.
Kanban Issue Board
Every issue is a card. Drag to prioritize, assign status, and track fixes from detection to verified.
Project Brain
Learns across audits. Tracks patterns, detects regressions, narrates your improvement story over time.
5-Second Test
What does a stranger see in 5 seconds? AI visual analysis reveals the exact first impression your page makes.
Re-audit & Verify
Fixed an issue? Run another audit. PawByTech automatically verifies fixes and catches regressions.
Sample report
This is what you get.
Real output from an audit of a web page. Every audit includes scores, persona verdicts, annotated issues, and a full action plan.
app.pawbytech.com / my-website / homepage / audit
PawByTechAudit Report
A
Jan 15, 2026, 10:24 AM
38.4s
65.2s
142,830 tokens
80/100
Overall score
Clarity
82How clear and understandable your messaging is
Trust
71How trustworthy your page appears to visitors
Conversion
78How effectively your page drives user actions
Performance
93Page load speed and Core Web Vitals
Technical
85JavaScript errors, network failures, and code quality
SEO
63Meta tags, headings, Open Graph, and structured data
Performance
Scored as mobile ×0.6 + desktop ×0.4 (Google mobile-first indexing)
| Metric | Desktop ×0.4 | Mobile ×0.6 |
|---|---|---|
| LCP | 1,240 ms | 890 ms |
| TTFB | 180 ms | 95 ms |
| FCP | 1,240 ms | 890 ms |
| CLS | 0.008 | 0.187 |
| Total load | 1,080 ms | 620 ms |
Your Brain's assessment
— PlateauFirst audit baseline — run more audits to see your progress story.
Top issues
Highest impact issues to fix first
6.7
Primary CTA anchor is lost once the hero section scrolls out of view
ConversionHighQuick fix
5.9
Hero headline and features section use inconsistent benefit framing
ClarityHighQuick fix
5.5
Metadata and structured data signals are too thin for a product landing page
SEOHighQuick fix
5.2
Contrast ratios fall below WCAG AA in several secondary text elements
ConversionMediumQuick fix
4.4
Value proposition is not segmented by visitor type or use case
ClarityMediumQuick fix
View full board
Persona verdicts
How different visitor types experience your page
The Skeptic
Needs proof before trusting any claim
"I land on this page and the value proposition registers quickly. The headline communicates what the product does, and I can reach pricing without hunting. Social proof is present but thin — I need named customers and measurable outcomes before I commit to anything paid. I'll keep reading and look for the evidence trail..."
Top concern
Trust signals are present but lack specificity — named customers and measurable outcomes would improve credibility significantly.
The Impulse Visitor
Decides in seconds based on first impression
"Three seconds in, I understand what this is and who it's for. The hero is clean, the primary CTA is visible, and the free trial option removes my main hesitation. I don't read pages — I scan them. This one passes the scan. A slightly more prominent button would have had me clicking before I finished reading the headline..."
Top concern
The above-the-fold experience is strong, but the secondary CTA in the pricing section sends mixed signals about the primary conversion goal.
The Comparison Shopper
Evaluates multiple options before committing
"I'm running this against three other tools in this category. Feature coverage looks competitive, but the pricing page doesn't give me enough granularity to build a proper side-by-side. I need to know exactly what I give up on the lower tier. Until I can map features cleanly, this stays in the maybe column..."
Top concern
Plan differentiation is unclear — a direct feature-by-feature matrix would significantly support the comparison decision.
Sample data only. Scroll to explore the full report.
Process
Audit in 3 steps
No integration. No code changes. Just an URL.
Paste your URL
Drop in any web page — landing page, product page, services. No payments required to start.
AI analyses your page
Each AI persona reads, critiques, and scores your page from a distinct visitor mindset. Done in minutes.
Get your action plan
Prioritized issues, a Kanban board, and a narrative report that tells you exactly what and how to fix.
Quality Mark
Earn the
PawByTech Certified badge
Score 80 or above on any audit and earn the quality mark that signals your page meets a high standard for clarity, trust, conversion, and performance.
PawByTech Certified
Premium Compliance & Performance
A quality mark awarded to pages that score 80 or above on our AI audit. It signals to visitors — and to you — that your page meets a high standard.
How to get it
1
Score 80+ on any audit2
Earn the certified badge automatically3
Download & share your certificateWhat it means for your page
High trust signals
Your page earns visitor confidence with the signals that turn browsers into buyers.
Optimised for conversion
Your CTAs, flow, and value proposition work together cohesively to drive action.
Solid technical foundation
Fast, reliable, and technically sound — a page that performs and scales.
Score 80+ on any audit to instantly earn the badge — no application required.
AI analysts
Meet your virtual team.
Our AI personalities audit your page simultaneously — each with different goals and perspectives, just like a real human.
The Skeptic
Needs proof before trusting
Questions every claim. Looks for testimonials, certifications, and hard data before considering a purchase.
Impulse Visitor
Decides in 5 seconds
Emotion-driven. If your hero doesn't hook them immediately, they're gone. Responds to urgency and bold visuals.
Comparison Shopper
Weighs every alternative
Has three tabs open. Scrutinizes pricing, features, and social proof rigorously against competitors.
Value Seeker
ROI before anything else
Calculates return on every dollar. Pricing pages, case studies, and ROI calculators are their first stop.
Mobile User
Browsing on the go
Touch targets, load time, and above-the-fold content are everything. Desktop-first designs fail this persona.
First-Time Visitor
No brand familiarity
Arrives cold from an ad or search. Evaluates whether you're a real, trustworthy company from scratch.
Power User
Researches in depth
Reads every word, checks your About page, looks for documentation, and wants to understand everything deeply.
Why PawByTech
Better than
analytics alone.
Analytics tells you what happened. PawByTech tells you why — and exactly what to fix.
Analytics & heatmaps
Human UX audit
PawByTech
Time to insight
Days or weeks of data
3–10 business days
Under 3 minutes
What you learn
Traffic and click data
Expert opinion
Why visitors hesitate
Next steps
You figure it out
PDF report to act on
Kanban board, fix & verify
Re-check after fixes
Wait for new traffic
Hire them again
Re-audit in one click
Cost to start
Tool fees + your time
Hundreds or more
Free
Pricing
Simple, transparent pricing.
Start free. Upgrade when you need more audits or your team grows.
Free
Try it out
€0 / forever
- 1 audit per month
- 1 audit page
- Core AI scoring (6 dimensions)
- 3 Issues preview
- Persona insights & verdicts
- AI fix suggestions
- Project Brain narrative
- Team members
Pro
For individuals & small teams
€20 / month
- 5 audits per month
- 10 audit pages
- Full AI report access
- All persona insights & verdicts
- AI fix suggestions on every issue
- Project Brain narrative
- Priority recommendations
- Extra members at €10/month each
- Custom OpenAI API key
- Unlimited audits (with own key)
Extra members €10/mo
Get Pro — €20/mo0
Most popular
Max
For agencies & power users
€100 / month
- 50 audits per month
- Unlimited audit pages
- 4 team seats included (you + 3 members)
- Full AI report access
- All persona insights & verdicts
- AI fix suggestions on every issue
- Project Brain narrative
- Connect your own OpenAI API key
- Unlimited audits with own key
- Extra members at €10/month each
Extra members €10/mo
Get Max — €100/mo0
FAQ
Common questions
What counts as an audit?
One full page scan and AI analysis counts as one audit. Partial re-scans also count.
Can I cancel anytime?
Yes. Cancel from the billing portal and your plan remains active until the end of the billing period.
What are extra members?
Each extra member gets their own login to collaborate on projects and view audit reports. Team management is coming soon.
What is the custom OpenAI API key?
Max plan users can connect their own OpenAI API key to run unlimited audits at their own cost. Add your key in account settings.
Is there a tutorial for new users?
Yes! Every new user gets a free interactive tutorial inside the app that walks you through your first audit step by step — no prior experience needed.
Sign up for free — no card required
Your next audit is
one URL away.
Paste your URL and get a full AI audit in under 3 minutes.
Results in under 3 minutes. Cancel anytime.